A native of Chicago, Jerry Avenaim got his start in photography as
assistant to legendary photographer Patrick Demarchelier. Upon venturing
out on his own in 1985, his first assignment was a foreign edition Vogue
cover of (then rising star) Cindy Crawford. Basing himself out of Milan,
he began to work for Italian Vogue under the direction of Editor in
Chief Franca Sozzani.
With an already established fashion career, Avenaim moved to Los Angeles
in 1992, where he is now based. Jerry began photographing celebrities
and immediately fell in love with the genre. "I love actors and
have such a great respect for the craft and it's process." Through
the years, he has gained the trust of some of the most strong willed
celebrities. In the last decade Avenaim's resume of mega-watt stars
reads like a who's who of Hollywood.
Throughout his career Jerry Avenaim's photographs have been seen in
almost every major magazine worldwide, including Vogue, GQ, Glamour,
Vanity Fair and Newsweek. His list of advertising clients have included,
Merle Norman Cosmetics, Phat Farm, Guess, Ford Motor Co., McDonalds,
Twentieth Century FOX and Warner Bros.
With the characteristic variety of mood and tone so evident in his fashion
work Jerry Avenaim's celebrity photographs organically combine the sensitivity
and vulnerability of his subjects with his ability to bring out their
often uninhibited and gregarious personalities. Be it a portrait of
the exquiset Halle Berry reminding the viewer Hollywood is still glororus or
Phil with a full on grin for his first Newsweek cover. These
photographs will always be remembered, as the future photographs remain
to be made.
As a catharsis, Jerry Avenaim is also deeply inspired by what he calls
his "soul cleansing" personal works. These include his book
projects such as Naked Truth and One Mile Radius. Taken
from the foreword of Naked Truth: "It is in Jerry's work that his
personality and character emerge. His images demonstrate the victory
of what is seen over what is not seen. Rather, by what is said. These
images, ultimately, reveal the warmth and humanity of a man whose work
is his life-long passion..."